聚焦低焦高端品牌创新营销推进卷烟上水平

的关注度，促进消费者对“低焦高端”品牌卷烟的消费行为转化为消费习惯。 参考文献： [1] 2011年全国低焦油卷烟发展状况[EB/OL].http://www.fjycw.com/News/201203/20120326120819.shtml [2]崔宝星.低焦油高端化发展模式的破题之道[EB/OL].http://www.tobaccochina.com/management/market/analyse/20125/201252684944_517967.shtml [3] 顺应潮流形成共识着力培育低焦油卷烟品牌——专访国家局副局长何泽华[EB/OL].http://www.tobacco.gov.cn/html/14/1401/3815626_n.html [4]风无声.低焦油卷烟市场竞争风起云涌[EB/OL].http://www.tobaccochina.com/management/market/analyse/20116/201161884045_469330.shtml [5]李亚军.行业卷烟品牌如何走好“低焦高端”之路[EB/OL].http://www.fjycw.com/News/201112/20111219115559.shtml [6] Rob Allen.The scale, scope and power of Experiential Marketing[EB/OL].http;//www.imh.com.cy/assets/files/RobAllen.pdf类似结果. [7] Holbrook. Morris ~nd Hirschman, Elizabeth C.of Consumption: Consumer Fantasies, Feelings[J].Consumer esearch, 1982,September,(09): 132-140. [8] Bernd Schmitt. Experiential Marketing[J].Journal of Marketing Management, 1999,(15):1-3, 53-67 [9] 黄兰英.烟草零售终端建设初探[EB/OL].http://www.tobaccochina.com/business/network/case/20085/200852795816_304589.shtml [10]Internet Experiential Marketing[EB/OL].http://www.webtys.com/large_enterprise/internet_advertising.php